If you run an eCommerce store as opposed to a blog, send your subscribers regular updates about product lines that are back in stock, discounts, and nearly sold out products. Sending thin, wishy-washy, or unoriginal emails is a sure-fire way to get unsubscribes. When you are ready to start sending emails to your subscribers, make sure your emails are packed with value and provide tons of actionable information they can take away and put to good use. Even if you have nothing to send straight away, it’s a good idea to start building your email list sooner rather than later.
#By the numbers infographic how to#
How to take action?Īdd a MailPoet Subscription widget to the sidebar on your WordPress site and start collecting emails. When users come across your brand on these channels, they’re not expecting or even wanting to hear from your company, and are harder to sell to. Other marketing channels, like paid search and social media, don’t have the personal or direct touch that email offers. They’re interested in what you have to say, making it much easier to convert them into a paying customer. With email marketing, you are putting your message in front of an eager audience-these people have explicitly subscribed to your email list because they want to hear from you. Email marketing spending in the United States is projected to increase from $2.07 billion in 2014 to $3.07 billion by 2019 – Statista.Email has a median ROI of 122%-more than four times higher than other marketing formats, including social media, direct mail and paid search – Direct Marketing Association (DMA) and Demand Metric.
Capture subscribers at the right time on your website and send them beautiful emails from your WordPress admin.
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